I had the pleasure of being commissioned to redesign Destiney’s logo. A hairstylist based in Chicago. She wanted her logo to stand out but also show her personality more. We decided to stick with a text-based design and add an icon she could use separately.

For the icon, I wanted to highlight her initials; D + A, instead of using a symbol/beauty-based icon. The icon is perfect for video watermarking, print marketing, etc. The entire design itself can also grown with her as she progresses in her inudstry.